Published By - knowledgeNile

Does your website load in two seconds or less? If not, you could be disappointing nearly half of your customers. Statistics Says, 47 percent of e-commerce users expect websites to load in less than two seconds – and nearly a quarter of them will abandon your website entirely if it takes longer than four seconds. […]


Published By - knowledgeNile

In a successful digital transformation, every employee must be completely on board, from executives to Firstline Workers, i.e., those workers who interact with customers, build and test products, or ensure operations run smoothly.


Published By - knowledgeNile

Discover how modern techniques encourage seamless note taking and sharing with a natural approach to the digital medium...


Published By - knowledgeNile

Most marketers struggle to gain actionable insights from traditional media-mix models. These models are backwards-looking, imprecise and therefore do not allow marketers to make in-the-moment media spend adjustments to live campaigns...


Published By - knowledgeNile

Most marketers are looking for prospective insights that consider the entire mix and are actionable based on what is actually happening today – not what happened months ago...


Published By - knowledgeNile

Since 2004, Marketing Evolution and Optimization has been working with 2 customers to understand the impact advertising and marketing optimization can have on shareholder value. We first published the impact of advertising optimization on shareholder value with the IAB. Our goal was to help marketers first measure the scale of value creation for shareholders. Secondly, we […]


Published By - knowledgeNile

In a world of fragmented media and consumer attention, marketers are increasingly relying on data-driven decision‑making to give them a competitive advantage...


Published By - knowledgeNile

Read our guide, ‘The guide to social media marketing’, to discover some key strategic considerations...


Published By - knowledgeNile

Personalization is a tactic that most marketers would willingly deliver, but our research shows that very few actually do. Personalizing customer experiences, whether on your website, in an email push, or a social media campaign, requires you to deliver content that takes into account the context of customers‘ current and previous brand interactions...


Published By - knowledgeNile

Gone are the days of go-with-your-gut style marketing tactics. And so it seems gone are the marketing efforts with the ability to simply and quickly differentiate ROI across multiple channels. Many agencies and marketing teams still struggle to combine and understand the elusive customer, campaign and sales data in one unified, 360-degree view...