The Total Economic Impact- Sitecore offers opportunities to capture systems efficiency, user productivity, and incremental earnings while providing a more relevant and coherent customer
Through an in-depth study, snapshot infographic, ROI assessment tool, and video interview, Forrester analysts combine data from four Sitecore customers to provide real insight into the value our platform delivers. For a typical organization, Forrester’s detailed analysis predicts a Sitecore ROI of 142%.
Sitecore is a customer experience management platform that includes functionality related to web content management (WCM), customer intelligence, optimization, and omnichannel delivery. The solution enables and enhances contextual marketing for organizations and provides personalized, relevant experiences for consumers.
To better understand the benefits, costs, risks, and long-term flexibility associated with Sitecore, Forrester interviewed four existing customers with at least six months of experience using the solution. Based on the interviews, a composite financial model and organization were created to represent the customer feedback. For the purposes of this case study, the composite organization is known as “Laud Sportswear.”
Prior to adopting Sitecore, Laud Sportswear, a large US athletic sportswear company, used a partially homegrown and heavily modified commercial solution for WCM. The organization did not have the capabilities to tailor experiences based on the target audience and customer, track and respond to the customer journey, or scale the company’s online and eCommerce experience along with the company’s growing offline sales and brand value. Laud Sportswear also used two separate email campaign agencies and an off-the-shelf mobile development software suite. As the company continued to grow and content update requests to IT became more frequent, Laud Sportswear investigated options and chose Sitecore for providing a similar breadth of modular solutions as well as vision, responsiveness, and accessibility to leadership that competitors did not have.
Financial Summary Showing Three-Year Risk-Adjusted Results
Our interview with four customers and subsequent financial analysis found that the composite organization, Laud Sportswear, experienced the risk-adjusted ROI, benefits, and costs shown in Figure.Laud Sportswear experienced three year risk-adjusted benefits of $6,577,436 versus costs of $2,723,104, resulting in a net present value (NPV) of $3,854,332.
Use Forrester’s TEI study to understand how effectively Sitecore can change your customer experience.
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