Keeping customers happy has never been tougher. They’ve more of everything: devices, channels, information and choice. They’ve also more power. They can switch brands on a whim – and if they don’t like something, they’ll broadcast the fact over social media. What’s more, customers’ expectations are climbing ever higher. They’ve seen how digital disruptors deliver frictionless, connected, automated and personalized Customer Experiences (CX) – and they expect you to do the same.
Such is today’s Customer experiences challenge. But as with any challenge it’s perfectly surmountable. Indeed, if you act fast and transform to a data-driven, connected and adaptive CX infrastructure, not only will you secure the customers you already have, but you’ll soon win new ones.
The great Customer Experiences race is on: transform, embrace digital and win.
Almost every day, it seems, novel technologies emerge which allow adopters to delight their customers in new ways. Sometimes knowing which technologies to invest in, and which to ignore, can be the difference between success and failure.
The rapidly shifting market dynamics we’ve discussed in this eBook mean that you no longer have a choice. If you’ve not done so already, you must evolve to a data-driven and connected CX infrastructure. To help you get your CX journey underway, we’ve developed a five-step approach. We’re confident that if you follow this plan you’ll soon be on your way to CX leadership and a new era of customer loyalty.
The Oracle CX suite is a comprehensive, data-driven, integrated and advanced cloud application portfolio. With preconfigured industry solutions, and prebuilt cloud and on-premises integrations, you can get what you need when you need it. Predictive analytics, social media knowledge and real-time recommendations provide collective customer and business insights – helping you lower costs, grow revenue and sustain brand value.
Learn about the five emerging technologies that should be on your strategic CX roadmap.