Get Your Company on Top with HTTPS Everywhere
IT administrators know that organization security is a journey, not a destination. There is always something new—whether it’s a new OS, new exploits, or new security best practices. SEO is very similar. Google is constantly changing their search algorithm—adding new factors, taking away factors, and changing their importance. And, just like security, most of the factors aren’t obvious. In SEO, Google’s algorithm factors are vague and can be difficult to measure. In security, the threat landscape is changing so rapidly it can be difficult to keep up. With Google’s 2014 announcement that HTTPS Everywhere is a factor in their ranking algorithm, enabling SSL across your entire website is a guaranteed win for both security and SEO.
What is HTTPS Everywhere?
HTTPS Everywhere is simply the practice of using HTTPS across your entire website. This is in contrast to a partial deployment of SSL that may only be on certain pages—such as a log-in or checkout page. The use of HTTPS on only these “sensitive” pages was popular when the technical costs of HTTPS, such as memory overhead and CPU load, were high. Now that HTTPS has an insignificant footprint, there is no practical reason to selectively use it. In fact, due to all major browsers fully embracing HTTPS, you can achieve better performance with it than without by taking advantage of new technologies only available on HTTPS.
Why is Google Pushing HTTPS Everywhere?
HTTPS Everywhere has been recommended as a security best practice for years. Standards bodies, such as the Online Trust Alliance, CA Security Council, and Microsoft, have touted HTTPS Everywhere as the only way to truly secure user data online. The majority of the world’s largest websites use HTTPS Everywhere, which Google tracks and regular updates. When the internet transitioned from primarily HTTP sites many decided to deploy HTTPS selectively. This was seen as a necessary step towards a 100% HTTPS internet, but now major internet companies, including Google and Mozilla, are telling the world it’s time to take the next step. Google is constantly looking for new ways to improve security, both for their customers and for the wider internet population. Whether it’s their white hat security team hunting down security vulnerabilities, developing their own version of OpenSSL, or using their domination of the search engine market to push companies toward HTTPS Everywhere, Google is heavily involved in the world of web security.
This guide gives you an in-depth look at all the benefits— including security, usability, and SEO—of deploying SSL/TLS across your entire website. Now that Google has added a rank boost for HTTPS Everywhere, a lot of companies want to enable SSL site-wide. But where do you start? And what are the implications for your website? DigiCert created this guide for our customers to give you an in-depth look at the security benefits of HTTPS Everywhere and to get you started with implementing HTTPS Everywhere on your own website.
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