Struggling to convert? Well, you might be missing out on some important e-commerce conversion rate optimization (CRO). If you are running an online store and the website isn’t optimized well, you’re standing on the last crew. Want to ramp up massive sales?
There’s a trick... Conversation rate optimization tips can do all the magic on the back. To get good bucks for your efforts, optimizing your eCommerce store can drive significant results. In this blog, we will run through the top tips to skyrocket your eCommerce conversions.
Let’s begin!
What is Conversion in e-commerce?
Whenever you visit a website, there are specific actions it wants you to perform, and these are called conversions. For example, click here to see the complete product, download the case study, etc. However, in the case of an e-commerce business, the main objective is to achieve sales through conversions. This includes:
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- Viewing a product page
- Applying a discount code
- Creating an account
Tracking how many visitors click and purchase the product, and how many have abandoned them. It gives a clear idea about the conversions. This is the time you need to think about optimizing your website, images, pricing, and more. Well, it's a job for the marketing team.
What is Conversion Rate Optimization (CRO) in e-commerce?
In other words, CRO is the optimization of online stores to convert more visitors into paying customers. It aims to increase conversions on your site by making changes in specific areas. For example: You can optimize your checkout process by making it simple, making it responsive, adding trusted user reviews, or catchy CTAs to attract visitors. This technique is important for achieving the end goal of increasing sales, as online store optimization affects the business.
How to Calculate E-commerce Conversion Rate?
There is a specific formula for tracking the e-commerce conversion rate. Divide the number of conversions by the total number of visitors, multiplying by 100.
For example, if your website had 20 account signups and 300 visitors for a particular month, your monthly conversion rate would be
20/300*100 = 6.67%
6 E-Commerce Conversion Rate Optimization (CRO) Tips to Skyrocket Your Sales
1] A Speedy Website = Better Results
Visitors leave websites that take a long time to load. What if a customer is looking at a beautiful sofa set online, and the product images are taking time to load? You’re losing the customer – in a nutshell. Ensure your website loads faster. To do so, optimize pictures for faster loading and reduce page elements to improve website speed. You can use Google Page Speed Insights to analyze the loading speed of your site.
2] Focus on Responsive Design
This is one of the prime factors contributing to your online store's success. Because shoppers are increasingly preferring mobile devices, make your website design mobile-friendly, and also adapt according to the user’s screen size. According to stats, here’s the complete data about the increasing mobile traffic. So, start optimizing your website for mobile devices and watch your conversions soaring high.
3] Build Trust through Social Signals
Nobody is going to trust your business randomly. In today’s customer-centric world, it demands that businesses gain it through social proof and credible signals.
Opinions matter! So, add reviews on your site, because before making any purchase, customers usually check through the reviews from peers. Add a review section with real reviews from customers. Alongside, you can also add star ratings.
Tip: If you want to start with the social proof for your product pages, you can do it right away! Send automated emails to post purchases to share the review of your product. Yes, it will definitely help.
4] Make the Checkout Process Simple
A lengthy checkout process is a bad idea for customers. So, focus on making the checkout process simple and fast. The following are some of the top tips you can follow to make it a good one:
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- Reducing the number of steps
- Offer a range of payment options
- Don’t let customers go in a loop, keep it straightforward
You will truly be amazed by the results of implementing the above tips. Rest assured to get 10x growth in your ecommerce conversion rates by keeping the process (buttery easy), yeah!
5] Showcase Product Images on Website
One of the best tips for eCommerce conversion rate optimization is showcasing high-quality product images on your online store site, as it indulges interest among the customers. It creates a significant impact on purchasing behavior. Customers are assured that they are going with the right product. However, keep in mind you don’t showcase low-quality or blurry images that tend to make users leave your store immediately.
6] Try Using Effective Fonts
We usually ignore typography, but it can boost conversion rates. The right and effective fonts keep customers on the page longer, as the written text is clear and engaging. Also, make sure you use the same font throughout the page. Since the 1950s, Helvetica has been the most used font in ads. Here are some other best fonts for your e-commerce website:
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- Oswald
- Lato
- Montserrat
- Roboto
- Cabin
- Open Sans
Concluding Remarks!
E-commerce conversion rate optimization is an important strategy to make the most of your digital marketing bucks. Optimizing your eCommerce store can unlock magic for your conversion rate.
Customers go with websites that are easy to navigate, load faster, and make an impact. By implementing the tips above, you can get a 10x boost that will surprise you for sure.
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FAQs:
1] Which is the best conversion rate for e-commerce?
Ans: According to industry leaders, the average e-commerce conversion rate is 2.5% to 3%.
2] How can you calculate conversion rates in e-commerce?
Ans: Here is how you can calculate conversion rate in eCommerce: Number of conversions/total number of visitors.
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