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MarTech
KnowledgeNile is the one of the emerging technology content marketing organizations.
Multi-Touch Attribution: Benefits, Model Types, and Step-by-Step Implementation Â
The journey of a customer can have many touch points from the starting point to actually buying the product. This includes, a customer engaging with your product once whether it is a click, visit to a page, a Google search or even an interaction with customer service. So, when there are multiple touch points involved […]
Rembrand and Mirriad Join Forces to Revolutionize Virtual Product Placement for CTV
Joint venture will deliver a unified solution for U.S. advertisers and publishers, bringing speed, scale, and cultural relevance to the future of virtual placement. PALO ALTO, Calif., July 11, 2025 /PRNewswire/ --Â Rembrand, a leader in AI-powered virtual product placement, and Mirriad, an Oscar-award winning virtual placement company, today announced the formation of a strategic joint […]
Is SXO Transforming Traditional SEO Practices? Know the Key Differences
Search engines like Google are becoming more intelligent. Rather than just ranking pages based on keywords, they check how people will connect with them. If visitors quickly leave your site or have trouble finding what they need, your rankings might drop. That is where search experience optimization (SXO) comes in. It is the next evolution […]
How Travel Technology APIs and AI Solutions Are Transforming the Hotel Booking Industry? Ft. Abhinav Sinha, Co-Founder and CEO, ZentrumHub | Episode 4
Abhinav shares his journey from engineering leadership at companies like TomTom to solving critical pain points in travel tech with ZentrumHub.
Why is Marketing Important for Data Intelligence and Management Platforms? A Conversation with Jyothi Swaroop, Chief Marketing Officer at DDNÂ
Discover Swaroop's two-decade-long marketing journey alongside attaining knowledge on DDN's marketing vision, the role of agentic AI in marketing, the importance of data, and the future of marketing.
The Strategic Impact of Real-Time Supply Chain Visibility on Global Logistics Ft. Lucien Besse, COO & Co-Founder at Shippeo
In this session, Lucien reveals why he and his co-founders chose supply chain visibility, how real-time tracking is replacing armies of phone callers in logistics, and what’s next for AI in logistics.
Like Hat SEO: The Shift from Results to Reactions
Search Engine Optimization has evolved dramatically. Where we once focused solely on ranking positions, a new approach called Like Hat SEO is emerging that prioritizes genuine user engagement over technical ranking factors. This shift reflects how search algorithms now evaluate content quality based on real human interactions rather than just technical optimization. Understanding Traditional SEO […]
Is AI Set to Transform CRM Practices for Small Businesses? Insights from Jon Ferrara, Chief Executive Officer at Nimble | Episode 2
Host: Hello everyone, welcome back to another episode of ExtraMile by KnowledgeNile, an interview series that bridges the gap between industry leaders and enthusiasts. I'm your host Sudakshina and we are here to discuss the latest innovations, tech trends, marketing practices, expert insights and a lot more. For today's conversation, we are excited to have […]
4 Stages of Customer Relationship Management: Customer Lifecycle in CRMÂ
Every successful company has one secret, and that is happy and loyal customers. But what do they need to do to make sure their customers remain happy and loyal? What it all needs is customer relationship management (CRM). CRM is not just a tool; it is a strategic approach to establishing genuine relationships with your […]
Is Sensory Marketing Still Relevant and Impactful in Consumer Behavior Learning?
Have you ever experienced a situation when a coffee advertisement seems so enticing that you feel like having a sip of it right there? You can suddenly smell the coffee through the ad itself! You may not know, but brands deliberately adopt such an approach to attract the audience, which is also known as sense […]
