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DOOH advertising
KnowledgeNile is the one of the emerging technology content marketing organizations.
ABCS Insights Named Preferred Measurement Partner of Screenverse to Advance OOH Attribution and Campaign Performance
KISSIMMEE, Fla., Aug. 28, 2025 /PRNewswire/ -- ABCS Insights, a leading ad effectiveness analytics company, today announced its selection as the primary measurement partner for Screenverse, the largest network of digital out-of-home (DOOH) inventory. ABCS will enhance the attribution and performance measurement of Screenverse's digital out-of-home (DOOH) advertising campaigns. As part of the partnership, ABCS […]
AdOmni Supercharges Ads Platform, Launching AI-Driven Self-Serve Campaigns in Minutes
New AI features eliminate campaign spend minimums and complexity, bringing powerful Digital Out-of-Home ads to every marketer’s playbook LAS VEGAS, Aug. 19, 2025 (GLOBE NEWSWIRE) -- AdOmni, the leading AI-powered programmatic Digital-Out-of-Home (DOOH) and video advertising platform, today announced groundbreaking enhancements to its platform that enables self-service DOOH campaigns to be planned and bought as […]
Western Union Teams Up with Vistar Media to Build and Monetize Its Retail Media Network Across North America and Brazil
Vistar’s modern technology stack enables Western Union’s seamless management and monetization of more than 2,200 digital out-of-home screens NEW YORK, March, 2025 (GLOBE NEWSWIRE) -- Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced an agreement with Western Union to manage and monetize its growing network of over 2,200 […]
7 Challenges and Solutions in DOOH Advertising
Digital Out-of-Home (DOOH) advertising has completely changed how brands connect with audiences in public spaces. With the use of digital screens and clever programmatic tools, it's now easier than ever to run dynamic, highly targeted campaigns that can adapt in real time. However, DOOH advertising is not without its issues. Fortunately, if brands are able […]
Digital Out-of-Home (DOOH) Advertising: Data-Driven Strategies for Effective Marketing
Digital out-of-home media has revolutionized orthodox outdoor advertising methods! While on the roads, you must have experienced engaging billboards stealing your attention! They are nothing but a form of Out-of-home (OOH) advertising. The method went through further tech transformations and contributed to the evolution of digital out-of-home, or DOOH advertising. Many of us do not […]
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