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MarTech
KnowledgeNile is the one of the emerging technology content marketing organizations.
Social media is much more than just a means to share photos or catch up with friends; it is, rather, a huge, active marketplace. For anyone building a new social platform, a community, or even a successful content channel, the big question will be heard sooner or later: How do we make money? The process […]
Struggling to convert? Well, you might be missing out on some important e-commerce conversion rate optimization (CRO). If you are running an online store and the website isn’t optimized well, you’re standing on the last crew. Want to ramp up massive sales? There’s a trick... Conversation rate optimization tips can do all the magic on […]
Brands' success truly depends on customer engagement! But to do so, they need to look for options. In this case, smartphones have been the perfect companions. We can venture into mobile marketing, a novel marketing approach focused on bonding, connection, and appeal. However, the subject matter does not end here; AI is involved. Therefore, AI […]
Do your friends or family members love to share reviews of products purchased such as skincare or clothing hauls and more? With that being said, have you considered where you can find a similar one? Well, most of you might be doing the same! This is the power of User-Generated Content (UGC): authentic, reliable content […]
Everyone wants their business to be easily found online, for which SEO strategies are helpful for every business or site. But as technology has enhanced and many platforms have emerged, people don't just rely on Google they do surf and check information on other platforms too. They are asking Siri, scrolling through TikTok, shopping on […]
Social media, yes, is the most widely used and favorite platform of literally, the small kids to youngsters and the aged ones. It’s the platform where we communicate with each other, share media, engage, collaborate and so much more. Moreover, what’s trending today could be outdated in the next week. So, if marketers fail to […]
Today, customers do not depend on or trust just a good product or service. They need experience. To achieve this, there are two concepts that are customer experience, i.e. CX and lead nurturing. These are two strategies that help businesses improve their marketing efforts. CX is about the customers' interaction and about their view with […]
The journey of a customer can have many touch points from the starting point to actually buying the product. This includes, a customer engaging with your product once whether it is a click, visit to a page, a Google search or even an interaction with customer service. So, when there are multiple touch points involved […]
Search engines like Google are becoming more intelligent. Rather than just ranking pages based on keywords, they check how people will connect with them. If visitors quickly leave your site or have trouble finding what they need, your rankings might drop. That is where search experience optimization (SXO) comes in. It is the next evolution […]
Search Engine Optimization has evolved dramatically. Where we once focused solely on ranking positions, a new approach called Like Hat SEO is emerging that prioritizes genuine user engagement over technical ranking factors. This shift reflects how search algorithms now evaluate content quality based on real human interactions rather than just technical optimization. Understanding Traditional SEO […]
Every successful company has one secret, and that is happy and loyal customers. But what do they need to do to make sure their customers remain happy and loyal? What it all needs is customer relationship management (CRM). CRM is not just a tool; it is a strategic approach to establishing genuine relationships with your […]
Have you ever experienced a situation when a coffee advertisement seems so enticing that you feel like having a sip of it right there? You can suddenly smell the coffee through the ad itself! You may not know, but brands deliberately adopt such an approach to attract the audience, which is also known as sense […]
Recently, Google made an announcement that all country-specific domains (such as Google.co.uk, Google.de, and Google.in) will now be redirecting their country code top-level domain names (ccTLD) versions to the primary Google.com domain. This shift in Google domain structure has raised many questions for SEO experts and businesses with a global online presence. Let's explore how […]
SEO is not about keywords and backlinks anymore. It has changed now according to the user's intent and queries. Search engines like Google are getting smarter, and they want to understand content the way humans do. That is where SEOntology comes in. A smart and structured way to do SEO that lasts for a long […]
Businesses operating online need effective strategies to attract and retain customers. With an increasing number of stores offering similar products, visibility plays a crucial role in success. Search engines determine rankings based on various factors, making it essential to optimize every aspect of an online store. A well-planned ecommerce seo strategy enables businesses to drive […]
