Meta’s social app Threads wants to become the favorite place for people to talk about podcasts. If you've ever listened to a great episode and wondered where to chat about it, Threads hopes you'll do it there.
For that to happen, Threads is adding new features for both podcast enthusiasts and creators alike. Starting today, if you share a podcast link in Threads, it will look way better-no more boring text links. Instead, the link will appear with a colored background and an obvious image to make it stand out in your feed.
Podcasters also get something new: a special spot on their profile to link directly to their show. This makes it easy for fans to find and subscribe without searching all over.
Why is Threads Doing This?
The conversations on podcasts today are all scattered across various platforms: X, formerly Twitter; Reddit; even comment sections on Spotify and YouTube. The feature in Threads wants to consolidate them in a single app. With over 400 million monthly active users, Meta sees podcasts as a smart way to keep people coming back and remaining engaged with the app.
Threads isn't aiming to become a Spotify-like podcast player. You won't be listening to episodes there. Rather, it's all about conversation. In the future, the plan is for Threads to add tools so podcasters can see what fans are saying about each episode, and users can discover new shows based on what's trending.
This is all part of the bigger plan from Meta to turn Threads into a hub for communities of shared interests. Whether that's a favorite podcast or another topic close to your heart, Threads wants to be your go-to space for meaningful conversations.
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