Social Listening and Monitoring Strategies

Best Tools to Develop your Social Listening & Monitoring Strategies

Social monitoring attends to short-term topics like customer service, trends and emergency management.

Social listening is a significant step for companies that want to progress and raise their brand. By giving care to what customers are talking on multiple online communities, companies gather data on the customer’s feelings with their brand and industry.

In this blog, you will get information about how to use listening and how you can do monitoring to improve your brand. In this you will discover:

1. The variation between listening and monitoring

2. Why it is significant for brand growth

3. Tools you can use for listening and monitoring

The variation between listening and monitoring

First of all, social listening deals with a big-picture opinion of customer reactions for your brand, products, and other services. It monitors’ feeling and emotion; then it turns into data and facts which can be analyzed.

Social monitoring attends to short-term topics like customer service, trends, and emergency management.

Why it is significant for brand growth

Listening tells us how customers think about your brand and products. Tracing and evaluating social media data aids you know the customer that uses your products, hence you can modify your long-term strategies.

When the facts are collected into graphs and charts, it allows you to:

  • Mold marketing campaigns to resound with customer qualities
  • Absorb what products customers are more likely to spend
  • Avoid things that can cause the failure of your brand

Tools you can use for social listening and monitoring

Actual listening needs software to collect, record, and present the facts. Therefore here we discuss some tools that will listen to your requirement:

Sprout Social

Sprout’s trends and the listening report offers a vision into what’s in the mind of your customer. This permits you to track correct hashtags and keywords to your content to make sure you’re speaking to your audience correctly.

Simply Measured

Simply Measured’s are made right concerning analytics. It offers analysis, of how brand followers notice your brand and content in a count to how many people you’re reaching.

It also helps you to trace the location of the customer.


Socialbakers’ tool claims two listening tools for Instagram: one for private accounts and a second for companies.

With AI, brands regulate which of their paid posts are performing best, as it can also track the performance of competitors.

Social Monitoring Tools:


It is the best monitoring tool. You need to put the name, and instantly you will get fast updates, most retweeted links, and the top keywords linked to your search.


Boardreader provides you to search for different forums to see what people are saying. It can generate charts of the previous discussion to track down the latest trends.


HowSociable’s method for monitoring is different as it breaks down scores for social media platforms, it allows’ you to see which platform is best for you and which one needs further improvement.


Now you understood what social listening is? And why it’s important? You’re all set to go.

Once you’re aware of the software, social listening doesn’t need substantial time investment.

Form a plan and work it into your social media. The understandings you gain from social listening may deal with your brand some great rewards.

You may also Like to Read:

How social media is reforming the financial services world

How do Social Media Platforms Boost Website Search Rank?

About Debra Bruce

Debra Bruce is an experienced “Tech-Blogger” and a proven marketer. She has expertise across topics like artificial intelligence, virtual reality, marketing technologies, and big data technologies. She has a good rapport with her readers and her insights are quite well received by her peers. She has completed her Masters’ in marketing management from California State University, Fullerton. She is currently working as Vice-president marketing communications for KnowledgeNile.