Canva, the popular one-stop solution for curating stunning designs, has recently introduced an AI video generation feature, Create a Video Clip, built with support from Google’s video generation model, Veo 3.
This marks a major step in the AI era, where you can generate high-quality videos with simple text prompts. This is applicable for paid Canva users (Pro, Teams, and Enterprise), plus Canva Nonprofit users. The limit is to generate eight seconds of video clips along with synchronized audio, with five video generations per month.
Danny Wu, Head of AI Products at Canva, stated, "We are taking video creation on Canva to the next level by integrating one of this year's biggest AI innovations, Google's Veo 3 model, into Canva AI. This is due to the growing requirement for videos among Canva users."
He further elaborated on the feature by announcing it has a major development in Canva's AI offering. “This is a step change in AI-powered creativity, and we are thrilled to partner with Google on being one of the first platforms to offer Veo 3."
Another important update is that Leonardo.ai, which also is a part of Canva, is also set to include Veo 3 in its offering for users! Video creation has now become the simplest with this new tool.
The Aim of Create a Video Clip Platform
In today’s digital world, video is one of the most powerful and influential mediums to connect with the audience. It keeps them engaged and appealingly delivers messages. On the other hand, it always isn't easy to create videos. You need to be savvy at editing and creative skills.
But the Create a Video Clip tool has opened endless possibilities in video generation. Canva is the very first platform to integrate Google’s Veo3 advanced technology and make it accessible to millions of users.
Steps to Curate a Video Using the Brand-New Feature
Firstly, you need to visit the Canva homepage > Canva AI.
- Enter the prompt to describe the type of video you need to create.
- The video is generated in Canvas Video Editor where you can make changes to it further using Brand kit, text, and more.
- Once your video is done, you can copy it into different design formats such as presentations, social media posts, etc.
Here’s how it looks:
That’s it! This is how the Create a Video Clip works! Alongside, when talking about its security, the entire content is under Canva Shield, a layer that removes harmful content.
Video Creation Platform for Everyone
That’s an easy answer! No matter if you are a business owner looking to showcase your business to the audience, a content creator, or anyone who needs to create a short and engaging video in just seconds, this new AI-powered feature is for you!
The Limitations
Nevertheless, despite its many advantages, Canva's new video tool has drawbacks. The monthly cap of five video generations is one of the main limitations, which might not be enough for those with high content production requirements.
For businesses or content producers hoping to produce a lot of material quickly, this limitation could end up being a bottleneck.
Looking at the Future!
With the constant buzz of AI technologies like Google's Veo 3 within Canva, the future of creating video content is here to take the center stage!
You can start creating video clips today and put your ideas into action. Canva is going strong with the changing AI landscape! As stated, they are focused on building tools that give everyone access to opportunities and provide all the tools necessary to improve the final product.
The announcement comes as Canva’s holistic creative offering grows, surpassing 18 billion uses of its AI features. Further, it has also announced a partnership with the startup Magic Bricks.
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