Google is releasing an exclusive update for users worldwide this Thursday. It has now announced the expansion of its popular AI Mode in the Search feature that spans 180 additional countries in English. The feature was previously available in the US, UK, and India; however, it is now rolling out globally.
Alongside this, Google is also adding advanced features to AI mode, including agentic and personalized capabilities that enable you to access the correct information based on your interests. The AI Mode feature is designed to provide interactive and in-depth answers within Search, making it ideal for scenarios that require complexity, reasoning, or comparisons. It operates based on the query fan-out technique, which divides information into subqueries.
Agentic and Personalized Capabilities
Google mentioned in a blog post that the agentic capabilities in AI Mode can help you accomplish tasks more easily. You can go beyond search with this enhanced feature. Ask AI Mode to find restaurant reservations across different preferences, including location, party size, data, and cuisine. AI Mode will then look for a real-time reservation platform and display a list of available options.
The tech giant is even planning to broaden the use case to local service appointments and even tickets in the future.
Currently, the agentic feature is available through Labs for Google AI Ultra subscribers in the US. Notably, Ultra is Google’s top-level membership plan, priced at $249.99/month.
Personalization Made Easy
The AI Mode functionality also comes with another exciting feature, as mentioned above, i.e, personalized responses. Users will receive personalized results based on their previous searches, activity in Search/Maps, and conversations in the Search app. Users in AI Mode will have personalization turned on by default; however, they have complete control over their personalization settings via their Google Accounts.
The personalization starts with dining-related topics, for example, the AI Mode may find restaurants you may not have seen otherwise because you had previously 'trained' the AI Mode to know that you prefer certain types of food (such as Italian) or certain types of environments (such as outdoor seating).
Collaboration Through Sharing
Google is also taking collaboration to a new level with a new link-sharing capability in AI Mode. You can now share anything with your friends, family, and more using link sharing, available to users in the US. Senders have control to delete the shared links at any time. This is an ideal option where collaboration can make a significant difference, such as planning a trip, birthday party, or other special event.
The significant advancements to AI Mode clearly demonstrate Google’s commitment to staying ahead in the future of search, providing a next-level experience while expanding its access worldwide. Google has also stated that the positive feedback from users regarding the AI Mode is here to stay and will continue to transform the search experience.
Check out all the news around the latest tech, marketing, and business landscape here!
You Also Like To Read:
Search Everywhere Optimization (SEvO): SEO’s New Era Beyond Google
Google’s MUVERA Algorithm: How Multi-Vector Retrieval Improves Search Results
