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ABCS Insights Named Preferred Measurement Partner of Screenverse to Advance OOH Attribution and Campaign Performance
KISSIMMEE, Fla., Aug. 28, 2025 /PRNewswire/ -- ABCS Insights, a leading ad effectiveness analytics company, today announced its selection as the primary measurement partner for Screenverse, the largest network of digital out-of-home (DOOH) inventory. ABCS will enhance the attribution and performance measurement of Screenverse's digital out-of-home (DOOH) advertising campaigns. As part of the partnership, ABCS […]
How Is Expandi Redefining Account-Based Marketing with Data-Driven Strategies and Artificial Intelligence? Insights from CEO Raffaele Apostoliti
Welcome to ExtraMile by KnowledgeNile, where we bring you candid conversations with industry leaders shaping the future of marketing, tech, and business growth. Today, we are thrilled to feature Raffaele Apostoliti, the CEO of Expandi Group, a global leader in B2B MarTech and AdTech. The company was recently recognized as the number 1 leader in […]
Blis Launches Blis AI — New Media Planning Tool Delivers Smarter Audiences in Seconds
NEW YORK and LONDON, June 12, 2025 /PRNewswire/ -- Blis, the leading provider of advertising solutions that drive real-world outcomes, today announced the launch of Blis AI, a new AI-powered planning tool that seamlessly turns a brief into qualified audiences ready for omnichannel activation – without relying on identifiers. The product is designed to streamline the […]
Prebid.org Announces Prebid Mobile 3.0.0 – A Major Leap Forward In Making Mobile and In-App Inventory Biddable
NEW YORK (GLOBE NEWSWIRE) -- Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions, recently announced the release of Prebid SDK 3.0.0, a major milestone for the open-source in-app bidding solution. This release marks a significant step forward in functionality, performance, and flexibility across both iOS and Android environments. “Prebid Mobile 3.0.0 is […]
Hit Launches Global Large-Scale DOOH Sales in Partnership with Vistar Media
Business Wire India - Hit Co., Ltd., the leading outdoor advertising company in Japan, today announced a partnership with Vistar Media, the leading provider of programmatic technology for digital out-of-home (DOOH). This agreement enables access to large-format outdoor advertising screens through Vistar's programmatic advertising platform, including locations in front of Shibuya Station and Ikebukuro Station, […]
7 Challenges and Solutions in DOOH Advertising
Digital Out-of-Home (DOOH) advertising has completely changed how brands connect with audiences in public spaces. With the use of digital screens and clever programmatic tools, it's now easier than ever to run dynamic, highly targeted campaigns that can adapt in real time. However, DOOH advertising is not without its issues. Fortunately, if brands are able […]
What is Click Fraud? How Can We Prevent it?
Click fraud or pay-per-click fraud (PPC fraud) is a huge problem for businesses that use online advertising to reach their customers. It occurs when someone clicks on an ad to waste the money of the advertiser instead of being interested in the product or service. Such fraud wastes the advertising budgets, gives false performance data, […]
Digital Out-of-Home (DOOH) Advertising: Data-Driven Strategies for Effective Marketing
Digital out-of-home media has revolutionized orthodox outdoor advertising methods! While on the roads, you must have experienced engaging billboards stealing your attention! They are nothing but a form of Out-of-home (OOH) advertising. The method went through further tech transformations and contributed to the evolution of digital out-of-home, or DOOH advertising. Many of us do not […]
SoundCloud Selects PubMatic to Enhance Access to Programmatic Advertising on a Global Scale
NO-HEADQUARTERS/REDWOOD CITY, Calif., (GLOBE NEWSWIRE) -- SoundCloud, the artist-first platform that empowers artists and fans to connect and share through music, and PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announce a new strategic partnership offering SoundCloud’s premium advertising inventory across PubMatic’s suite of tools and solutions. Combining SoundCloud’s extensive […]
Artificial Intelligence in Advertising: Examples & Applications
Artificial Intelligence (AI) is considered an umbrella term that generally covers different technologies like computer vision, machine learning, computer networks, pattern recognition, deep learning, speech recognition, and many more. AI technologies are surely very technical for a layman to understand, but as a marketer, you don't need to dive deeply into those technicalities to take […]
