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Prebid.org Announces Prebid Mobile 3.0.0 – A Major Leap Forward In Making Mobile and In-App Inventory Biddable
NEW YORK (GLOBE NEWSWIRE) -- Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions, recently announced the release of Prebid SDK 3.0.0, a major milestone for the open-source in-app bidding solution. This release marks a significant step forward in functionality, performance, and flexibility across both iOS and Android environments. “Prebid Mobile 3.0.0 is […]
Hit Launches Global Large-Scale DOOH Sales in Partnership with Vistar Media
Business Wire India - Hit Co., Ltd., the leading outdoor advertising company in Japan, today announced a partnership with Vistar Media, the leading provider of programmatic technology for digital out-of-home (DOOH). This agreement enables access to large-format outdoor advertising screens through Vistar's programmatic advertising platform, including locations in front of Shibuya Station and Ikebukuro Station, […]
7 Challenges and Solutions in DOOH Advertising
Digital Out-of-Home (DOOH) advertising has completely changed how brands connect with audiences in public spaces. With the use of digital screens and clever programmatic tools, it's now easier than ever to run dynamic, highly targeted campaigns that can adapt in real time. However, DOOH advertising is not without its issues. Fortunately, if brands are able […]
