It might seem a little odd hearing both agile technology and content marketing in the same breath. But the growing influence of data-driven marketing has ensured a different, more technology focused approach for marketing techniques. Let us take a look at what is agile marketing and how scrum helps to improve content marketing.
What is Agile Marketing?
Agile marketing is an organizational effectiveness strategy which implements cross-functional teams doing the work in different iterations. It also aims to achieve growth by concentrating team efforts on those parameters which deliver value to the customer. This evolving practice in marketing applies few chosen methodologies of agile software development. This increases the speed, flexibility, effectiveness, and quality of a marketing department according to Wikipedia.
But in simpler words, we can say that agile marketing derives a strategy with the help of cross-functional teams from providing the customers with the inputs which are helpful to them. This leads to a higher rate of customer retention, better brand loyalty and increases the trust value of a brand.
What is Scrum?
Scrum is a part of agile project management technique; which carries out the work, in short, iterative phases with the provision of flexible reassessment and daily communication to execute the tasks.
Use of Scrum for content marketing
It might look a little unreasonable to implement Scrum for an ongoing activity such as content marketing. But if we take an example of posting a piece of content for social media sharing purpose. First, the content creators will create the content for the post, then they move on to the link building strategy; and finally, they proceed to the summary for the social media posting.
The iterative approach helps the content marketing teams to decide on the parts of the tasks which are not adding any value to the blog or readers or even the company and hence they can invest less amount of time in such tasks. This practice can come to fruition with the help of successful implementation of Scrum.
As we all know scrum believes in quantified values which are on the basis of hard facts. This helps the teams have less room for ambiguity, more straightforward analysis of their work and make the necessary changes based on the results.
The structured approach of scrum aids the content marketing teams to focus on their tasks and have a plan to achieve the desired goals in a specific step-wise manner.
Last but not the least, sprint manner of executing content marketing allows the teams to understand the time and effort required for specific work better. This will help them to plan and effectively execute their work.
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