No organization can function effectively without a marketing team as the cost of acquiring a customer through a regular sales process is too high for any organization to sustain. On the other hand, marketing can result in a substantial inflow of customers through a small investment, which the sales department could never accomplish by themselves. Hence it is imperative for companies to know how to create an effective inbound marketing campaign.
Five Strategies To Create An Effective Inbound Marketing Campaign
Creating an effective inbound marketing campaign needs some pointers to be followed to ensure no stone is unturned. There are five key strategies that can help run a successful inbound marketing campaign, for which the inbound marketing campaign checklist is as follows:
- Understand the product USP:
If you are into product marketing or a solution, understanding the USP (unique selling point) to market it is imperative, else every marketing plan put into place can result in the function running around like a headless chicken. Knowing what to market can help plan an effective strategy, allowing generation of customer interest towards the product and hence result in substantial sales.
- Provide a clear customer journey flow:
With the age of digital marketing and sales kicking in, an organization must have a clear customer journey flow prepared. This is a prerequisite for any company before their product hits the market. This ranges from the contact points for the customer to reach the product, providing enough information on the product for the customer to be convinced to purchase it, and then allowing them to purchase the product online.
- Leverage content:
Content is king in today’s world, and this includes text as well as graphics. Use your content wisely to influence your target audience about the product and why they should purchase it and it will eventually result in heavy inflow of traffic to your website.
- Execute SEO effectively:
Search engines have become the modern directory for anyone and everyone looking for anything and everything. Effective SEO will result in the page ranking of your website to be at the highest level and thus bringing in the interested crowd to your website.
- Social media is the new media channel:
Social media is a critical tool to spread out the word of new things as well as a reminder of the older things. For a modern organization, social media is an effective tool to generate interest among the crowd about your product. You can also receive a substantial boost from social media influencers and receive high visits on your website.
How To Run An Inbound Marketing Campaign In 2018
2018 is a year witnessing major changes to the way marketing functions. The old conventional marketing techniques even in the digital area have become obsolete and newer techniques have emerged. The modern inbound marketing campaign plan involved the use of graphics and video content over traditional text content, the use of social media influencers, and using new platforms such as Instagram, Pinterest, Reddit, and Quora, among others. One can put to use the aforementioned strategies to create an effective inbound marketing campaign and execute to realize substantial benefits for their organization.