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Is AI Set to Transform CRM Practices for Small Businesses? Insights from Jon Ferrara, Chief Executive Officer at Nimble | Episode 2
Host: Hello everyone, welcome back to another episode of ExtraMile by KnowledgeNile, an interview series that bridges the gap between industry leaders and enthusiasts. I'm your host Sudakshina and we are here to discuss the latest innovations, tech trends, marketing practices, expert insights and a lot more. For today's conversation, we are excited to have […]
4 Stages of Customer Relationship Management: Customer Lifecycle in CRMÂ
Every successful company has one secret, and that is happy and loyal customers. But what do they need to do to make sure their customers remain happy and loyal? What it all needs is customer relationship management (CRM). CRM is not just a tool; it is a strategic approach to establishing genuine relationships with your […]
Is Sensory Marketing Still Relevant and Impactful in Consumer Behavior Learning?
Have you ever experienced a situation when a coffee advertisement seems so enticing that you feel like having a sip of it right there? You can suddenly smell the coffee through the ad itself! You may not know, but brands deliberately adopt such an approach to attract the audience, which is also known as sense […]
