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Omnicom Launches Acxiom Fan Graph to Give Brands a More Complete View of Sports Fandom
New sports marketing intelligence solution unifies fan data across media, commerce, and consumer engagement PARIS, June 23, 2026 /PRNewswire/ -- Omnicom (NYSE: OMC) today announced the launch of Acxiom Fan Graph, a new sports marketing intelligence solution anchored by Real ID™. The platform unifies data signals across media, commerce, attendance, purchases, participation, and consumer identity […]
Samba Acquires Bestever AI to Accelerate the Future of Agentic Advertising
SAN FRANCISCO, June 22, 2026 (GLOBE NEWSWIRE) -- Samba, the global leader in media intelligence, today announced the acquisition of Bestever AI, a GenAI platform built for advertisers and marketers. Bestever founder and CEO Apoorva Govind joins Samba as Director of Product, leading the company's AI product strategy, along with the full Bestever team. The […]
Polystar, part of Elisa Industriq, delivers AI-driven analytics solution for MasOrange’s combined network
Polystar provides consolidated analytics with AI anomaly detection for Spain's leading mobile operator STOCKHOLM, June 22, 2026 /PRNewswire/ -- MasOrange has selected Polystar, part of Elisa Industriq, to deliver a unified analytics and network probe solution across its newly combined mobile network. Following the integration of two separate mobile networks, MasOrange required a single platform […]