OpenAI and Perplexity have rolled out AI-driven shopping tools just ahead of the holiday season to offer users a more personalized shopping experience. Both the AI giants have integrated the feature in their chatbots, with which users can execute their purchase research easily. Significantly, the launch of both tools will contribute to increased competition besides other AI shopping experience providers. However, experts suggest that OpenAI and Perplexity will have an edge since they have a vast user base.
Shopping carts are set to get filled higher than ever in the holiday season. Noticing that, Adobe has speculated a 520% rise in AI-enabled shopping experiences during this time. Hence, OpenAI and Perplexity’s move to introduce AI shopping assistants is nothing but a strategic step to expand their user base.
Alongside that, the AI assistants are intended to offer a tailored shopping experience, better user research, personalized recommendations, and refined purchase decisions.
Zach Hudson, CEO of the interior design shopping platform, Onton, has stated, “Right now, ChatGPT and LLM-based tools like Perplexity piggyback off existing search indexes like Bing or Google. That makes them really only as good as the first few results that come back from those indexes.”
OpenAI’s Shopping Research on ChatGPT:
OpenAI’s shopping research on ChatGPT focuses on providing guidance and a tailored buying experience, alongside personalized product research. It is accessible through GPT-5 mini, which is compatible for shopping tasks.
Users just need to explain their requirements. In the following stage, ChatGPT will ask clarifying questions and offer a purchase guide within minutes. ChatGPT can also help you refine your product picks in real time with steps like ‘More like this’ and ‘Not interested.’
Perplexity’s AI-Driven Shopping Experience:
Perplexity’s philosophy, ‘AI assistants should scale a shopper, not replace them,’ led the launch of its new shopping experience. It also partners with PayPal to allow users to make in-flow purchases and offer a more personalized shopping experience.
Users can ask for product suggestions conversationally, which allows Perplexity to recommend context and need-based products. While remembering preferences, the feature can make product recommendations in the future. The AI-driven shopping experience can generate focused product cards with information that resonates with the user’s intent instead of details without context.
Availability of OpenAI and Perplexity’s AI-Powered Shopping Assistants:
OpenAI’s shopping research is available on ChatGPT for both free and paid users. The firm plans to make the tool available across mobile and web with ‘nearly unlimited’ accessibility during the holidays.
On the other hand, Perplexity’s AI shopping experience is available on desktop and web as of now. It anticipates introducing iOS and Android users over the upcoming weeks.
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