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Marketing
KnowledgeNile is the one of the emerging technology content marketing organizations.
How AI Washing Can Create Challenges for Companies?
The quickly changing technological setting has caused businesses to seek opportunities to demonstrate their innovative capabilities. The term Artificial Intelligence (AI) functions as a buzzword which stands for front-page solving methods. Many organizations rush to show technical aptitude by deploying AI but end up creating AI washing, which results in negative impacts on brand reputation […]
The 7 Important Types of Digital Marketing to Grow Your Business
Think of how recently you checked your email, browsed social media, or conducted an internet search. Most likely, you were unaware of digital marketing until you encountered it in some capacity. Businesses need to be where their clients are – online - in the fast-paced world of today. Digital marketing facilitates brand engagement, trust-building, and […]
Magnite Strengthens Partnership with Samsung Ads to Power Programmatic Advertising on Samsung TV Plus in Southeast Asia
SINGAPORE, Jan., 2025 (GLOBE NEWSWIRE) -- Magnite (Nasdaq: MGNI), the largest independent sell side advertising company, announced it has strengthened its partnership with Samsung Ads to power programmatic advertising on Samsung TV Plus inventory in Singapore, the Philippines and Thailand for the first time. Advertisers now have programmatic access to premium video inventory on Samsung’s […]
Understanding White Papers – Purpose, Key Sections, and Types
White papers are a vital resource for companies that are looking to build credibility and provide answers to market problems. These extensive booklets discreetly highlight a company's goods or services. They also offer in-depth analysis of a subject. White papers may effectively help prospective consumers with their decision-making process by striking a balance between covert […]
Visiting Media Welcomes Kevin Huang as Senior Vice President of Customer Experience
NEW YORK, Jan., 2025 (GLOBE NEWSWIRE) -- Visiting Media, a leading hospitality company revolutionizing the industry through technology, announces the appointment of Kevin Huang as Senior Vice President of Customer Experience (CX). Kevin brings extensive experience in luxury hospitality and operational excellence, with a career spanning senior roles at industry leaders like Rosewood Hotels, Convene, […]
Adobe and General Assembly Partner to Upskill Next Generation of Marketers and Creative Professionals in India with AI Skills
Business Wire India Adobe and General Assembly, a leading provider of technology training and talent solutions, today announced the launch of the Creative Skills Academy in India as part of Adobe Digital Academy’s global initiative to help 30 million learners develop AI skills by 2030. “Upskilling the next generation of professionals with AI skills will […]
Making Science launches RAISING, its new AI technology division to power marketing strategies
Business Wire India Making Science (BME Growth: MAKS), a technology and digital marketing consultancy specializing in e-commerce and digital transformation, has announced the launch of RAISING, its new technology division that combines the company's business expertise with data science to develop advanced solutions based on Artificial Intelligence. This new venture aims to transform brands' marketing […]
7 Marketing Strategies to Boost Your Online Store’s Credibility
Online shopping has transformed the way consumers purchase goods, but it hasn’t erased their concerns about trustworthiness. Fraudulent websites, disappointing product quality, and questionable refund policies have left many wary of new or unfamiliar online stores. As such, customers are now more cautious and likelier to demand tangible signs that an e-commerce business will deliver […]
Digital Out-of-Home (DOOH) Advertising: Data-Driven Strategies for Effective Marketing
Digital out-of-home media has revolutionized orthodox outdoor advertising methods! While on the roads, you must have experienced engaging billboards stealing your attention! They are nothing but a form of Out-of-home (OOH) advertising. The method went through further tech transformations and contributed to the evolution of digital out-of-home, or DOOH advertising. Many of us do not […]
Your Guide to Get Success with Influencer Marketing in 2024
In today’s digital age, influencer marketing has become an essential strategy for brands looking to connect with audiences in an authentic way. By leveraging trusted personalities across social platforms, brands can expand their reach, foster credibility, and drive engagement. The main 6 step strategy and advantages of influencer marketing are explained in this guide. Let’s […]
