SAP Conversational Agent Management by Parloa Now Available
NEW YORK and BERLIN, Oct. 26, 2026 /PRNewswire/ -- Agentic CX leader Parloa announced today that its Agent Management Platform is now available as an SAP Solution Extension under the name "SAP Conversational Agent Management by Parloa." Parloa enables customers to build, deploy and manage AI agents across the full customer lifecycle and all channels, with built-in controls to improve every conversation.
Parloa is an SAP Solution Extension partner, specifically chosen to extend SAP Customer Experience solutions by offering exceptional voice, agentic, and contextual capabilities. SAP Conversational Agent Management by Parloa has undergone a premium qualification process, exclusive to SAP Solution Extensions and is supported with available SAP support services.
Parloa is one of the only conversational AI agent management extensions available for SAP Customer Experience solutions.
"Today's consumers expect a seamless, secure, and personalized experience across every channel," said Malte Kosub, CEO and Co-Founder, Parloa. "Parloa is now an agentic customer engagement layer for SAP customers, natively connecting to SAP data and business context to deliver truly personalized AI-powered experiences. Together, we enable organizations to transform customer engagement and strengthen their competitive edge."
"Customers don't experience AI. They experience whether a business follows through. As AI agents take on more customer interactions, success will depend on connecting those interactions to the data, processes, and operational context behind them," said Balaji Balasubramanian, President, Chief Product Officer, SAP Customer Experience and Consumer Industries at SAP." SAP Customer Experience helps organizations connect customer engagement with business execution, and SAP Conversational Agent Management by Parloa extends that approach to agentic customer interactions."
"Putting an AI agent on the phone with our customers takes care and trust. Parloa's voice agent resolves customer questions and issues, and hands over to our colleagues with a short summary when needed," said Sabine Sillis, Head of Omnichannel Customer Care, Fressnapf. "As an SAP customer, we see Parloa as the engagement layer for our customers, now part of the SAP portfolio we already rely on."
Visit sap.com on November 2 to learn more about SAP Conversational Agent Management by Parloa, and the SAP and Parloa partnership.
About Parloa
Parloa empowers global enterprises to build, train and manage agentic AI solutions for premier customer experiences. Founded by Malte Kosub and Stefan Ostwald, Parloa began with the belief that every great conversation is the start of a relationship, a principle that still guides how the company builds technology today. Leading global brands use Parloa's advanced AI agents to improve service at scale, increase customer loyalty, and unlock new revenue. Parloa employs more than 500 people across eight offices throughout the US and Europe.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices. All other product and service names mentioned are the trademarks of their respective companies.
SOURCE Parloa
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