Introduction: AR and VR in Interior Design
AR and VR in interior design make the other side of the story possible. AR and VR generate content that is laid out on the real environment. Industries such as healthcare, education, real estate, agriculture, and broadcasting are already using this technology.
Visualizing a piece of furniture, wall color and floor plan for a new project is often a challenge. Moodboards are no longer in vogue. A new age customer wants an individual or tailor-made solution exactly according to their needs. AR and VR in interior design are revolutionary solutions. AR and VR solve the constraints clients and designers face to visualize the real project like never before.
The best known of the three realities is virtual reality. It immerses the user completely in 360 ° of visual content so that the impression can arise that the user is in a different environment. It can be achieved using VR head-mounted displays (HMD) such as Samsung Gear VR and Google Cardboard. They transform mobile devices into VR devices or specific VR devices such as HTC Vive and Oculus Rift.
Doing It Right This Time (DIRTT)
It is a traditional design company that is taking advantage of virtual reality. To offer virtual tours of offers, this company uses Oculus Rift headsets. Integrating virtual reality into your presentations can be effective. It helps you to show your customer the finished product before they spend a dime. Also, if you are a customer, this can be of great benefit to you too. You can see what the product will look like in your room before buying it. This also saves time and money.
It is a design company, uses VR to communicate in style with its customers. As the company only operates online, its customers send the dimensions of their room along with the pictures. They then provide a digital listing along with a branded google cardboard viewer. This allows customers to take a 3D tour of their newly furnished room. All you have to do is insert your phone into the viewer.
AR allows using your phone to overlay the physical world with virtual elements. So how can you use it? All you need is your mobile phone and an AR application. Now, you can see how the furniture you selected would look like in your living room.
IKEA is a Swedish furniture giant that has long been using the latest technologies to improve its business and make its customers happier. The app is nothing short of magic! All you have to do is browse the catalog, make your furniture selections, put them on the floor, and point your tablet or phone at your favorite item in the catalog. This is when you can experience the magic. The product shown in the catalog comes to life, in 3D, and in full size! You can walk around the furniture and rotate it using the controls on your device. According to a report, by using this great AR app, IKEA was able to increase its sales from 27.6% in 2012 to 35.1% in 2016.
Many people prefer to buy goods from brick and mortar stores because they can see what the product they are interested in looks like in real life. The ability to render a product using a tool like AR offers one similar experience. Plus it also stimulates those shoppers who are already used to shopping online.
Surveys show that 71% of consumers say they would make more purchases if they could view a product with AR.
Customers gain more and more confidence in their purchases. They no longer have any doubts about their chosen product. They have the opportunity to check its properties as well as to see it “live”. Consumers can make faster purchase decisions. These decisions also become conscious and balanced.
Therefore, a positive user experience leads to loyalty and satisfaction. Businesses get a higher average check and the rate of reorders goes up.
The goods return process causes excessive costs for companies. Customers, in turn, waste time preparing the required papers. Reducing the possibility of such circumstances is in the best interests of both parties – buyer and seller.
AR is an efficient tool to optimize business processes. Brands and companies reduce the risk of goods being returned and avoid cost overruns.
When deployed, these technologies can reduce the time it takes to coordinate the project with clients and facilitate communication when discussing details. AR provides the opportunity to learn more about the product and its possible customizations, which allows consumers to gain a deeper understanding of their potential purchase and increase their confidence in the decision made.
By being able to preview the product before buying it, users have more confidence and can make faster decisions about how to pay for the product. For a long time, salespeople do not have to explain anything because they can simply show the customer everything. So while before the argument it might have taken a week to clarify the details relevant to the decision, today maybe only a few hours of conversation are enough.
By harnessing the power of Augmented Reality, companies can take advantage of new marketing opportunities and gain a competitive advantage. Even a small edge over competitors can mean a lot to a given company in the modern market.
If your competitors are still not using this technology, it is not why you develop the same mindset. On the contrary, you should see these circumstances as an opportunity to become one of the first and anticipate other players. Even fine details about the design process can be communicated interactively with AR.
Customers can test different products for their new project, such as furniture, without paying a dime.
With AR it would be much easier for designers to present their innovative ideas to the customer. A design idea board may not be enough for customers with dynamic needs.
AR in interior design will also help the designer work better with the architect and clients. Better collaboration between client, designer, and architect leads to better design ideas.
Effective AR visualization for customers speeds up the buying and design process and increases the likelihood of a successful deal.
AR in interior design will not only help designers attract new customers but also keep existing ones.
AR and VR are going to be the future of interior design. Impossible tasks are now possible with these technologies. Printed catalogs can be out of date and make interior design smarter, more convenient, and more vibrant.
People want to see new designs and furniture before they buy. They want to get inspired, change their interior. New technologies make it possible for them to do this in the easiest possible way. Also, AR and VR in interior design will benefit both buyers and sellers.
In summary, with AR and VR, there are no irritating questions like “What if I were black?” and “Will it fit?”
If you are into the interior design business, it is important for you to take advantage of AR and VR. AR and VR will take your business to the next big level.